About Us

A new face in Bath and a new concept in cosmetics retail. Define is a dream realised for owner Cat Gwilliam. Selling niche brands usually only available in exclusive department stores but with the intimacy, attention to detail and informality of a boutique. With former Royal Shakespeare Company make-up artist, Karen, on-hand to offer help and advice please be assured of a warm and professional welcome.

Ensure your dressing table conveys an air of sophisticated fun and well-being with brands including: Paul & Joe, Dr Hauschka, Holistic Silk, Natural Magic, Coco Ribbon and Balm Balm.

All of the carefully selected products are not only indulgent and gorgeous but also, where possible, organic, locally sourced, fairly traded and produced without cruelty to animals.

Define... the way you look.